Abokado to join Jamie Oliver’s sugar campaign
The chain announced that it is joining forces with Jamie Oliver by levying a 10p sugar tax on all its drinks which contain added sugar.
The proceeds of the tax will be donated to The Children’s Health Fund, initiated by Jamie Oliver and run by the charity Sustain, to support healthy food initiatives in schools across Britain.
Mark Lilley, director said ‘We’re proud to be supporting Jamie in this campaign. It’s essential that we raise awareness of the dangers of consuming too much sugar, particularly amongst children. When Jamie explained to me first-hand how widespread the shocking consequences of excessive sugar consumption are amongst children, it was clear to me that we had to act.’
'At Abokado, we’re fortunate to have a very wide range of all natural, freshly made drinks, the vast majority of which have no added sugar whatsoever. So our customers have a wonderful choice of healthy options. But that’s certainly not the case across our industry. As a father of four I believe restaurant operators should take some responsibility for guiding the nation’s children towards healthier lifestyle choices. This step will not in itself fix the problem, but it will draw attention to the issue and divert funds to a worthwhile cause.’
The levy will be made against all added sugar drinks including Coca Cola across Abokado’s 26 London stores from 30th September 2015.
