The brand will apply a 10p donation from sales of selected products which will directly benefit Mind.
Crussh' head of marketing Helen Jones said, "At Crussh, we help people with their physical wellbeing every day, by offering them healthy, nutritional, and tasty alternatives to fast grab and go food and drink. However, we acknowledge that taking care of physical wellbeing is only one part of the picture. There are few organisations that have driven as much positive change around mental health as the charity Mind have.
"We are incredibly proud to be supporting them throughout the winter period. In addition to applying a donation from sales of selected products, we will also be offering customers an opportunity to round up their spend to the nearest 50p or £1, with the difference going straight to Mind. Featured products will display a Mind logo sticker and information about the charity and their support helpline will be available in our stores so anybody can get in touch with them if they need to."
All the money raised by this initiative will go to straight to Mind to help fund the many fronts on which they fight and drive to increase mental wellbeing across the whole of the UK.
Crussh' head of people Ben Tyrer said, "At Crussh we share the belief that no one should face a mental health issue alone. This is why we have made personal coaching sessions available to any Crussh employee, in which we have helped over 20 individuals who work for us. And in December last year, we invested in employee wellbeing platform, LifeWorks, so now everyone who works for us, and their families, have access to dedicated and qualified counselling."
Mind's head of corporate partnerships Rebecca Hasting said, “We’re delighted to have been chosen by Crussh as a charity partner. Their support will mean that Mind can continue providing vital services, like our Infoline, so people can make their own choices and access the treatment and support that is right for them. This partnership will help us make sure no one has to face a mental health problem alone.”
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