Gourmet Burger Kitchen Releases Apology for ad Campaign
The burger chain has released an apology on its Facebook page for their latest campaign advertisements that prompted a backlash from vegetarians and vegans.
"We've been reading the reaction to our latest advertising campaign and needless to say, we're quite taken aback. The last thing we ever intended to do was offend or alienate vegetarians. The same vegetarians that we've looked after and fed since our very first restaurant. Our intentions were light-hearted and not meant to cause any offence, but clearly we have, and for that we apologise," the brand said.
"While we've served beef at the core of our menu since 2001, we've always catered well to the veggies out there, and that's never going to change."
"So having read all your comments and messages, we've made the decision to take down some of the adverts. We'll still serve beef. We'll still serve veggie burgers. But hopefully we'll not tread on anyone's toes while doing it. Best, GBK."
