,UK

Peckwater Brands raises £3m in seed funding to expand operations

The company offers delivery-only food brands to neighbourhood restaurants.

Virtual brand company Peckwater Brands announced that it has secured £3 million in a new seed funding round, led by Fuel Ventures.

Peckwater says it has grown 20% month-on-month over the past year and is set to hire additional roles across their sales, operations, and brand development functions. 

It also aims to expand its operations into the US and plans to set up a base in Australia and New Zealand.

Peckwater currently has a mix of owned and licensed brands spanning several categories including chicken (Seoul Chikin, Flip the Bird, Wham Bam Wings, Katsu), burgers (Dukes, Proper Tasty) and a vegan offering called Ding Dog, in partnership with Unilever.

Other brands include Chicken Sees A Salad and Say Queso.

Fuel Ventures has invested in Peckwater Brands alongside Pembroke VCT in return for a minority stake.

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The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.
It will have seating for 46 diners along with ‘grab and go’ options.
The location aims to showcase ‘takeaway classics' that founder Julian Denis and chef Harry Fox grew up with.
The chicken brand was created with British YouTube group The Sidemen.
Digital continues to be the main driver of the business, the company said.
The concept is the brainchild of Dayashankar Sharma, the executive chef behind fine-dining Indian restaurant Heritage Dulwich.
Revenues at the restaurants it has opened this year are “far more” than the chain had expected.
It joins a growing number of food companies that have announced global commitments to eliminate the use of cages in their egg supply chains.
The chain also appointed two more companies in the UK as part of its roster of franchisees.
It also has to open an additional 10 stores over the next two years.
The item was launched by the high street group in 2019 and helped to serve up a significant sales boost in the same year.
53% of consumers are actively counting calories or checking sugar content.