Subway is top-ranking QSR in customer satisfaction study
Over 26 different considerations are factored into the results.
Subway has been named joint sixth out of more than 271 organisations for customer satisfaction across 13 sectors in the July 2020 UK Customer Satisfaction Index (UKCSI), published by The Institute of Customer Service.
The sandwich chain is also the top-ranked ‘leisure’ company in the study, as well as the top ranking QSR in the top 50.
Subway was given a customer satisfaction score of 83.3 with a two point increase, higher than the national average of 80.2 and the Leisure category itself is the highest rated sector out of them all.
Over 26 different considerations are factored into the results of the study, such as staff professionalism, quality and efficiency, and complaint handling.
“Our goal now is to build on this recognition, continue to catch our teams doing things right and to reward and recognise this when it happens….as we say at Subway, service is what you get and hospitality is how it makes you feel,” Subway country director for UK and Ireland Colin Hughes said.
The UK Customer Satisfaction Index (UKCSI) is dubbed as a national barometer of customer satisfaction, which has been run by The Institute of Customer Service since 2008 and is based on the responses of over 45,000 customers.
