Wagamama set to introduce gender-neutral bathrooms
It will be introduced to up to 40% of the brand’s outlets nationwide.
Wagamama announced that it will introduce its gender-neutral bathrooms to celebrate the first year of London’s Transgender Pride event.
The Asian-inspired restaurant has also pledged its commitment that all new Wagamama restaurants will incorporate the bathrooms as a standard design feature. The first site to be converted will be Wagamama’s test kitchen noodle lab in Soho.
The move comes as wagamama reaffirms its support for its LGBTQ+ guests and colleagues with a broad range of Pride celebrations under the banner #allin.
“Wagamama has always prided itself on being a welcoming space regardless of gender or sexuality, and encouraged our guests and colleagues to be all in and proud of who they are. Today Stonewall estimates there are around 600,000 people in the UK who identify as transgender or non-binary, and those people should feel as at home in wagamama as the rest of the LGBTQ+ community has for the last two and a half decades," Wagamama chief marketing officer Ross Farquhar said in an announcement.
The campaign will also include a total donation of £15,000 to wagamama’s six Pride charity partners - wagamama Noodle Lab in Soho London, Birmingham New Street, Brighton, Edinburgh St Andrew Square + Manchester St Peters Square and the soon-to-open Old Street London branch.
