McDonald's in the United States unveiled new carry-out bags, fountain beverage cups and sandwich boxes, while UK versions are planned to come out later in the year.
The fast food chain said that the new look is designed to be "simple, fresh and consistent with the company’s vision to be a modern and progressive burger company". The new packaging rollout will expand worldwide to 36,000+ restaurants throughout 2016.
To celebrate the unveiling of its new packaging, McDonald’s worked with the South Florida franchise who brought the company the McDCouture Fashion Show last November. The Cabrera/Bentancourt organization, which consists of 20 McDonald’s restaurants in South Florida, collaborated with students from Miami International University of Art and Design to compose the couture collection. The students created an original collection designed entirely out of the company’s signature food packaging.
“McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression,” said Matt Biespiel, senior director of Global Marketing.
“Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change. It was fun to join these ideas together and create playful pieces that connect our customers to the Brand. Not only is the packaging fun and modern, it also means something to McDonald’s customers. The company has committed to sourcing 100% of all fiber-based packaging from recycled or certified sources by 2020. “We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet,” continued Biespiel.
Commenting on a UK launch, McDonald's said "We look forward to bringing the new packaging designs to our UK customers later in the year".
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