,UK

Trends set to soar this Christmas

Mizkan, the brand behind Branston and Sarson’s, advises operators on how they can capitalise on them during the season.

Christmas lunch is one of the most anticipated meals of the year for many people. The array of dishes caters for everyone, from the turkey and ham lovers to the cheese fiends among us – Christmas brings it all to the table.

This year, as well as the traditional favourites, operators can pull in the crowds by embracing the latest trends to really resonate with consumers and make their menu stand out. All it takes is a few simple but delicious additions to the range using some quick and easy flavour hacks.

Jenny Tran, Brand Manager for Branston Foodservice, offers her three top tips for operators looking to address the latest food trends this Christmas.

1. Meat-free movement

There’s been an enormous upswing in the move towards a more flexitarian approach to food among the UK public. Operators can’t afford to ignore this increasingly visible trend, with ever more vegetarians and those looking to cut down their meat consumption arriving on the out-of-home scene – and all expecting to find a full range of options.

The pressure is even higher at Christmas as consumers dine out numerous times with friends, family and colleagues, and these days, nobody expects to be left out. Some clever twists can make catering to all tastes easy. Think glazed sweet potato, brought to life with a brush of pickle, or a sea bass option cooked to perfection with a sauce built on Mediterranean tomato chutney.

Operators looking to keep it traditional can also interest the veggie diner with sprouts cooked in caramelised onion chutney and root vegetables roasted with tomato and red pepper relish.

2. Cheese feast

Cheese is always one of the star performers at Christmas, satisfying most festive diners from the meat-eaters to the veggies. It’s also a lunchtime staple, catering for the increasing lunch market for out-of-home operators.

Menus that get everyone talking will have a cheeseboard to remember, enhanced with a selection of pickles and chutneys, from caramelised onion to Dorset Ale and apple. Our Annual Cheese Survey revealed that pickle is in fact the nation’s first choice to accompany cheese, followed by crackers and then chutney.

The lunch crowd is also becoming increasingly important at Christmas as time-poor customers look to cram in their socialising at any moment they can spare. There’s no better way to highlight the lunch occasion than with an array of cheeses that embrace the Christmas spirit and all the on-trend flavours, whether it’s part of a three-course meal or tucked in a take-away wrap.

3. Twist on tradition

Christmas is the perfect time to mix up the traditional with something new, and the varied and delicious range of pickles and chutneys available make the ideal partner for the country’s festive favourites. New for this year, we’ve created a recipe for a Branston glaze using our Small Chunk Pickle to add a delicious twist to the classic Christmas gammon.

Adding a dash of sweet honey to complement our tangy pickle and a handful of pink peppercorns for a subtle kick, the sticky glaze is the perfect match as part of a full Christmas meal, or a ‘leftovers’ sandwich. The addition of a great chutney or an exceptional pickle has the potential to elevate any dish during the festive season.

Operators can capitalise on this theme and really have fun with their menu to ensure their Christmas goes off with a bang.

The Christmas customer is a hard-won prize and operators need to pull out all the stops to attract that festive footfall. With some creative thinking and a few twists on old favourites, operators can stand out with a Christmas menu that not only offers traditional fare but also embraces the latest trends, with truly something for everyone.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.