In Focus

Oro Sushi eyeing to have six London locations by end-2022, co-founder says

The concept is looking to benefit from “wide” market gaps.

Delivery-only sushi concept Oro confirmed plans to have six company-owned locations in London by the end of 2022, as part of a previously-announced expansion plan.

“We are planning to open locations close to our clientele in Fulham, St Johns Wood, Maida Vale, Shoreditch, Hampstead and Richmond,” said Aware Hospitality founder Alexandre Santamaria, who is one of the co-founders of the brand.

“We are targeting the edges of zone 1 as well as specific neighbourhoods.”

Oro earlier said it will extend its cloud kitchen network across London and overseas, with premises in Bahrain and Saudi Arabia are already secured.

The concept opened its first cloud kitchen site in Wimbledon and claimed it has seen sales rise 30% week-on-week since its launch.

Santamaria says they offer a premium product but keep “the principle of ‘value for money’ at heart.”

“Our average ticket is £40 per head, which means we stand in the middle of that huge gap between average quality and very high-priced luxury.”

“We designed the offer for the delivery experience and we built it to be successful in the long run. I believe that the bubble of super expensive take away will burst after the lockdowns are over but the new mid-upmarket delivery businesses will keep growing,” he added, also believing that their private dining and events business will grow “rapidly” due to the same factors.

Elaborating on its international push, Santamaria believes the concept is also benefiting from “wide” gaps in markets.

“The reason for our fast and international expansion is that we believe our product is strong, adapted to most targeted markets and that we want to benefit from the wide gaps,” he concluded.

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