,UK

Caffè Carluccio brews challenge to high street coffee brands with 500-store plan

The chain is looking to enter travel hubs, city centres and neighbourhood locations.

Boparan Restaurant Group (BRG) announced it is rolling out 500 Caffè Carluccio sites in the five years, aiming to create “a genuine challenger brand to some of the nation’s biggest high street coffee shop brands.”

The group, which acquired the namesake Italian restaurant chain in May last year, said they are eyeing the launch of the concept in travel hubs, city centres and neighbourhood locations across the UK.

“Our customers tell us they want Carluccio’s to be part of their everyday and as such we are delivering a multi-channel and multi-format strategy for the brand. With Caffé Carluccio’s offering two blends of the best quality Italian coffee, alongside an accessible all-day menu with sandwiches made fresh daily, we are elevating what a coffee shop in the UK can be,” Boparan Restaurant Group managing director Satnam Leihal said in a statement.

In addition to Caffè Carluccio’s, a hot and cold deli, Carluccio’s Counter, will launch later this month in Sainsbury’s Leamington Spa superstore. Next month, the group will debut the multi-brand The Restaurant Hub, in Sainsbury’s Selly Oak superstore, featuring BRG restaurants including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.

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The latest opening is the chain’s 69th store in the UK.
This is a venture helmed by former Roti King executive chef Prince Durairaj.
Its UK operator Lemon Pepper Holdings opened its first restaurant in London and has since expanded to a variety of locations.
The company is also growing its roster of master franchise partners.
The coffee chain is also recruiting 2,000 more workers.
Consumer confidence is building despite COVID continuing to take a toll on trading.
The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.
The company also saw a “significant step up” at their airport shops after travel restrictions for vaccinated passengers were eased.
But sales in London West End restaurants, however, are still below pre-pandemic levels.
The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.
To celebrate the milestone, the chain is selling a limited-edition “hyper realistic” pizza cake.
Plant-based dish innovations and exclusive new menu developments and collaborations will also be unveiled at the store.
In April, the celebrity chef refuted the original breakfast Bacon Bap in a viral video seen on his official TikTok account.