, UK

Caffè Carluccio brews challenge to high street coffee brands with 500-store plan

The chain is looking to enter travel hubs, city centres and neighbourhood locations.

Boparan Restaurant Group (BRG) announced it is rolling out 500 Caffè Carluccio sites in the five years, aiming to create “a genuine challenger brand to some of the nation’s biggest high street coffee shop brands.”

The group, which acquired the namesake Italian restaurant chain in May last year, said they are eyeing the launch of the concept in travel hubs, city centres and neighbourhood locations across the UK.

“Our customers tell us they want Carluccio’s to be part of their everyday and as such we are delivering a multi-channel and multi-format strategy for the brand. With Caffé Carluccio’s offering two blends of the best quality Italian coffee, alongside an accessible all-day menu with sandwiches made fresh daily, we are elevating what a coffee shop in the UK can be,” Boparan Restaurant Group managing director Satnam Leihal said in a statement.

In addition to Caffè Carluccio’s, a hot and cold deli, Carluccio’s Counter, will launch later this month in Sainsbury’s Leamington Spa superstore. Next month, the group will debut the multi-brand The Restaurant Hub, in Sainsbury’s Selly Oak superstore, featuring BRG restaurants including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.

Follow the link s for more news on

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Chipotle opens 1,000th restaurant
It is located in the greater area of Kansas City, US.
International
wagamama is UK’s most diverse restaurant workplace
The brand ranked 130th in all of Europe and 1st in the UK among restaurants.
Human Resources
Mr Bao Group formalises to ‘6 OF 1’
This marks the brand’s departure from the Taiwanese restaurant concept.
New concepts