Caffè Carluccio brews challenge to high street coffee brands with 500-store plan
The chain is looking to enter travel hubs, city centres and neighbourhood locations.
Boparan Restaurant Group (BRG) announced it is rolling out 500 Caffè Carluccio sites in the five years, aiming to create “a genuine challenger brand to some of the nation’s biggest high street coffee shop brands.”
The group, which acquired the namesake Italian restaurant chain in May last year, said they are eyeing the launch of the concept in travel hubs, city centres and neighbourhood locations across the UK.
“Our customers tell us they want Carluccio’s to be part of their everyday and as such we are delivering a multi-channel and multi-format strategy for the brand. With Caffé Carluccio’s offering two blends of the best quality Italian coffee, alongside an accessible all-day menu with sandwiches made fresh daily, we are elevating what a coffee shop in the UK can be,” Boparan Restaurant Group managing director Satnam Leihal said in a statement.
In addition to Caffè Carluccio’s, a hot and cold deli, Carluccio’s Counter, will launch later this month in Sainsbury’s Leamington Spa superstore. Next month, the group will debut the multi-brand The Restaurant Hub, in Sainsbury’s Selly Oak superstore, featuring BRG restaurants including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.