Chik'n to open its second site
The outlet, located in Soho, will open on May.
Fried chicken fast food concept Chik’n is opening its second site by May.
The chain, which was launched in July 2017 with the backing of Active Partners, has secured the BRGR site in Wardour Street in Soho.
The outlet will feature new Chik’n chops and “samurai” sauces as well as craft beer and soda.
Chik’n co-founder Carl Clarke admitted the brand almost failed in the beginning, located in a site surrounded by major quick service competitors and struggling with a young workforce the company trained from scratch.
“It was as if Specsavers did fried chicken. We didn’t know what we were doing as Chik’n was totally different to the traditional restaurant model we knew. It’s been an emotional journey, but now we know better. This is fast food not rushed food. This is future fast food,” he said.
The debut Chik’n site is located in Baker Street and is the sister concept of Chick ‘n’ Sours, which operates three sites in the capital.
