,UK

Creams Cafe reaches 100-store milestone

The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.

Creams Café has reached 100 sites in the UK, after the opening of three new dessert cafés in London.

The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.

Creams Café Marble Arch will open its doors on 15 October, boasting a 3,045 square foot site with 82 covers over two floors, including an outdoor terrace.

The 1,580 square foot King’s Cross site has 52 covers spread across the ground floor and a mezzanine, whilst the Royal Wharf café, opening on 15 November, will have 56 covers across a 1,678 square foot space and an outdoor terrace.

All sites have been designed by Nest Studios with interiors inspired by skateboard culture and utilising raw materials and modular design techniques.

Adam Mani, CEO of Creams, said: “To have reached our 100th store is a momentous achievement, particularly given how challenging the last 18 months have been. It’s a true testament to the hard work of the entire Creams Café family that we have been able to continue to expand, bringing our delicious desserts to more and more people across the UK.”

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The latest opening is the chain’s 69th store in the UK.
This is a venture helmed by former Roti King executive chef Prince Durairaj.
Its UK operator Lemon Pepper Holdings opened its first restaurant in London and has since expanded to a variety of locations.
The company is also growing its roster of master franchise partners.
The coffee chain is also recruiting 2,000 more workers.
Consumer confidence is building despite COVID continuing to take a toll on trading.
The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.
The company also saw a “significant step up” at their airport shops after travel restrictions for vaccinated passengers were eased.
But sales in London West End restaurants, however, are still below pre-pandemic levels.
The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.
To celebrate the milestone, the chain is selling a limited-edition “hyper realistic” pizza cake.
Plant-based dish innovations and exclusive new menu developments and collaborations will also be unveiled at the store.
In April, the celebrity chef refuted the original breakfast Bacon Bap in a viral video seen on his official TikTok account.