, UK

McDonald's seeks new agency structure

It is conducting a review of its ad-buying account to find more efficient ways to spend its advertising dollars around the globe.

According to The Wall Street Journal, OMD, who has handled McDonald’s ad-buying business for more than a decade in the U.S. and in most other countries, will be participating in the review process.

Click here to read more.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Chipotle opens 1,000th restaurant
It is located in the greater area of Kansas City, US.
International
wagamama is UK’s most diverse restaurant workplace
The brand ranked 130th in all of Europe and 1st in the UK among restaurants.
Mr Bao Group formalises to ‘6 OF 1’
This marks the brand’s departure from the Taiwanese restaurant concept.
New concepts