FOOD SERVICES | Staff Reporter, UK

Deliveroo to launch ten additional virtual restaurants in the UK

Deliveroo said that its virtual brands have seen more than a 70% increase in revenues.

It has revealed how it is working with restaurants to create additional ‘virtual restaurants’ in its delivery-only Editions kitchens. Deliveroo uses its expertise to help restaurants create, test and and bring to market new brands that would are only possible due to the nature of online delivery.

Deliveroo's CEO and founder Will Shu said, “Virtual restaurants mean more great food for our customers. By creating new brands out of existing kitchens, restaurants can really boost their business and try new ideas without the need for expensive new premises. At Deliveroo we are using our knowledge, data and insight to help restaurants launch new brands in Deliveroo Editions and from their high street kitchens."

“We work with chefs every step of the way to make virtual restaurants a success from concept to delivery. The end result is great for restaurants and is helping to increase customer choice across the UK."

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