Deliveroo launches new ‘Marketplace+' service

This initiative allows restaurants with existing delivery services to join the online delivery platform.

For the first time, restaurants who make deliveries with their own rider fleets will now be able to join Deliveroo and make use of their 15,000-strong UK rider network.

Through the new ‘Marketplace+’ service, customers on the app will see both restaurants who make use of Deliveroo’s ‘core’ delivery network and restaurants who deliver meals themselves starting July.

Restaurants, meanwhile, will be able to deliver to customers using either their own riders or Deliveroo’s rider network – enabling them to fulfil more orders at times of high customer demand, speed up delivery, and extend the times where they can offer delivery.

The company says customers will see an additional 5,000 restaurants on the platform by the end of the year, widening their selection.

Marketplace+ is being rolled out globally this year, launching in Italy, Belgium, Netherlands, Australia, Hong Kong and the UK and Ireland in July.

“[W]e are unveiling the next big step in our plan to offer customers an even greater choice of restaurants, at a greater range of prices while continually improving service. This is a major development for the company that will mean thousands of new restaurants delivering new orders to new customers and it’s part of our mission to become the definitive food company,” Deliveroo CEO and co-founder Will Shu said.