João Noronha Lopes is Crêpeaffaire’s new non-executive chairman
He has experience in senior roles at hospitality sectors for 20 years.
Crêpeaffaire appointed João Noronha Lopes as its non-executive chairman whilst the restaurant builds its brands to over 50 more new locations in the next five years.
According to the announcement, João has spent two decades in senior management in the fast-moving consumer goods and hospitality sectors.
He is also an expert in franchising after spending almost 20 years with McDonald’s. He served as director of franchising for South Europe and was promoted to corporate vice president and chief franchising officer for the business globally.
Crêpeaffaire Founder Daniel Spinath said João will allow their business to expand in the UK and overseas given the latter’s international experience in the hospitality sector.