Find out all you need to know about the pilot Café Nespresso opening in London
Following the successful launch of a new pilot concept in Vienna in 2015, Café Nespresso will also be piloted in London in 2016. Nespresso expects to have the café open by summer 2016 and the location has been confirmed in Cheapside, in the City of London.
Café Nespresso will offer customers an opportunity to experience high quality Nespresso coffee alongside a range of premium food specifically developed for the café. Nespresso has the ambition to redefine the coffee shop experience by providing a complete gourmet taste experience.
Francisco Nogueira, General Manager of Nespresso UK & Ireland, said: “Café Nespresso is our latest innovation in the retail and service arena. As we have seen through the expansion of our boutique offer, there is a great deal of demand from UK customers for our range outside of the home. Café Nespresso is the next step in our customer experience."
“London has a thriving coffee culture. It is the European city with the highest number of coffee shops, which makes it an ideal home for the brand’s second pilot Café. The cafe will offer coffee lovers the unique opportunity to indulge in the Nespresso experience at their own pace.”
Café Nespresso in Cheapside is one of two pilots announced by Nespresso in 2015. The first Café Nespresso launched in Vienna in 2015 to great success. In terms of more cafes in London, it is too early to share any potential future plans. We will be closely monitoring and evaluating the success of this second pilot café in London when we open. If consumers respond well to this new experience, we will consider rolling out the concept in other cities.
The Cheapside cafe is one of two pilots announced by Nespresso in 2015. The first Café Nespresso launched in Vienna in 2015 to great success. In terms of more cafes in London, it is too early to share any potential future plans. We will be closely monitoring and evaluating the success of this second pilot café in London when we open. If consumers respond well to this new experience, we will consider rolling out the concept in other cities.
There are currently thirteen Nespresso boutiques in UK and Ireland, with the latest opening at Westfield London, Bluewater Shopping Centre, Brent Cross and Limerick just before Christmas 2015. To date, the Nespresso boutiques have been extremely successful and there has been demand from Nespresso Club Members for more boutique experiences where they can sample the coffees, speak to our Coffee Specialists and purchase the Nespresso range.
Francisco Nogueira, General Manager of Nespresso UK & Ireland, said: “Our retail expansion continues to be a priority for the business, as consumer demand for the Nespresso brand across the UK and Ireland grows. In 2016, we will be focusing on new locations for both our permanent boutiques and our new pop-up experiences as we know there is appetite from our customers to experience our Grands Crus and learn from our Coffee Specialists.”
