Published:
Pret's fridges soon to go 'meat-free'
Pret's healthy take on the food-to-go industry has gone well beyond the two Veggie Pret stores it operates.
The brand also introduces signposting across estate to guide its customers to go vegan. Pret is taking this innovation further with trialling green fridges to help signpost and showcase the vegetarian part of its offer even more effectively.
Launched initially on a trial basis, they'll be supported by monthly veggie and vegan Chef’s Specials.
It's an inclusive approach, and the move will be supported by a campaign which aims to encourage more meat eaters to sample its veggie options.
