Creams Cafe signs national franchise agreement with Tesco Cafes
The ‘shop-in-shop’ space is a first for both brands.
Dessert chain Creams Cafe has signed a national franchise agreement with Tesco Family Dining Limited.
The partnership follows a successful launch of a standalone Creams Cafe in Tesco Extra Streatham in November last year.
Under this new agreement, the co-branded cafés will offer Creams’ full 24-flavour gelato selection, alongside its signature dessert range of waffles, milkshakes, cookie dough, crepes and sundaes. Tesco Café will continue to provide customers with its core selection of breakfasts, light meals, hot and cold beverages as well as an extensive range of baked goods. Creams called the new concept as a shop-in-shop space, a first for both brands.
Diners can expect to find welcoming Tesco Café interiors alongside the vibrant accents that are synonymous with Creams Cafe, including pops of fluorescent detailing, graffiti-esque street art motifs, skateboards and neon signage.
The first Tesco Café-run Creams Cafe will open at Tesco Extra Gateshead, Newcastle on 3rd August 2023, followed by Tesco Extra, Maryhill, Glasgow on 4th August 2023 with further sites planned to open later this year.
Currently, there are over 300 Tesco Cafés across the country.
