Hummingbird Bakery opens new oven doors in Victoria, London

The first 1,000 customers would get a free treat.

The Hummingbird Bakery is opening a new branch in Victoria, London.

The 1,700 sq ft bakery will be serving signature cupcakes, traditional American pies, cheesecakes and cookies with the popular ‘Crownies’ brownies making an appearance as the brand opens in the heart of Victoria on Buckingham Palace Road.

The Hummingbird Bakery will welcome customers to visit and enjoy the bakery’s renowned celebration cakes and cupcakes for any occasion; available for delivery or in-store. The focal point will be a new Personalisation Station where guests can customise their desserts and celebration cakes by a team of expert bakers. Alongside the range of already beloved sweet treats, there will be a nod to the Royal Family favourites with whiskey bundt and fruit loaf being on offer.

To celebrate the launch of Victoria bakery, 1,000 lucky customers who visit the new Victoria bakery or pass by Victoria station on its opening day, will receive a free sweet treat, which includes cupcakes, pies, cookies and crownies.

The new Victoria bakery will feature neutral colours with accents of gold, marbled worktops and flashes of the signature Hummingbird Pink as the brand is pushing forward with its new sleek and modern designs.

Earlier this year, The Hummingbird Bakery reopened a fully refurbished Old Brompton Road bakery and launched its first-ever nationwide Cupcake Decorating Kits. The next phase of evolution will see more bakery openings this year, refurbishments and further seasonal At Home Decoration Kits launching.