Joe & the Juice announces strategic growth investment from General Atlantic
The growth equity firm made a strategic growth investment in the company.
General Atlantic joins existing investor Valedo Partners, a Stockholm-based growth-oriented private equity firm, as a minority shareholder.
“Joe & the Juice has become a cultural hot-spot in northern Europe, providing a hip environment where both employees and customers enjoy spending time. I am grateful for the significant recognition that Joe & the Juice has received over the last few years from our customers, team members, and also potential investors,” said Kaspar Basse, Founder and CEO of Joe & the Juice.
“We are thrilled to welcome General Atlantic as our new investment partner alongside Valedo. General Atlantic has a strong track record of supporting high-growth companies as they expand globally and we look forward to leveraging the firm’s expertise in the retail and restaurant sectors as we continue to build our brand globally.”
As part of the investment, General Atlantic’s Andrew Crawford, Managing Director and Global Head of the Retail & Consumer sector team, and Melis Kahya, a senior member of the Retail & Consumer sector team who leads the firm’s efforts in the EMEA region, will join Joe & the Juice’s Board of Directors.
“It is rare to come across a unique restaurant concept like Joe & the Juice that offers such a well-loved and high-quality product and that also travels so well across geographies. We are very excited about the company’s opportunity to expand its presence beyond Europe,” said Andrew Crawford of General Atlantic.
“Joe & the Juice will be our first retail and consumer investment in EMEA, which speaks volumes to the confidence we have in Kaspar, his team of dedicated employees, and in our conviction that we can be a strong strategic resource to the company. We look forward to partnering with the Joe & the Juice team and Valedo in the company’s next phase of growth,” said Melis Kahya of General Atlantic.
