Mamasons Dirty Ice Cream set to open site in Chinatown London
The Filipino ice cream parlour will serve their sweet treats at the West End by August.
Mamasons Dirty Ice Cream has signed for a new site in Chinatown London, Shaftesbury has announced.
Due to open in August, the 32 Newport Court unit covers 3151 square feet and will provide space for around 20 covers. The interior is designed by an-house team and features contrast between tropical prints and industrial elements - including a traditional Filipino chandelier made from mother of pearl. The store is also expected to feature artwork from Filipino communities.
The menu will include a range of ice cream flavours with an Eastern influence such as black coconut, ube (a purple coloured yam from the Philippines) and as well as Mamasons’ 'Bilog' signature dessert, a traditional milk bun filled with ice cream, toasted in a bespoke hot press and dusted with icing sugar.
“Filipino cuisine is synonymous with a tradition of creating and serving food with great love. As a London-born Filipino, I wanted to bring this experience to the capital. What we offer is about more than just ice cream, it’s about creating a cultural experience and sharing this with our new customers in Chinatown London. This world famous destination is the perfect location for us and we are very excited to open next month,” Mamasons co-founder Omar Shah said.
"Their fusion of traditional Filipino recipes and flavours with modern tastes perfectly reflects our strategy to curate Chinatown London as a destination that embraces East Asia traditions alongside modern culture," Shaftesbury Head of Group Restaurant Strategy Julia Wilkinson added.
