
Muffin Break launches in Wakefield
The cafe-bakery chain plans to open ten more sites in 2019.
Muffin Break opened their new store in Trinity Walk shopping centre in Wakefield last August 16.
On its first day, Muffin Break reported that they sold over 200 muffins during its first 4 hours. They also gave away free samples and golden tickets to its first 25 customers that comes with prizes.
“We’re really excited about opening in Trinity Walk and bringing the magic of Muffin Break to Wakefield. We are sure shoppers will appreciate that we use the best quality ingredients, sourced locally and inspired by the seasons, and that our menu is freshly baked or prepared on site every day,” Muffin Break marketing manager Michelle Orr commented.
The launch is part of their ongoing expansion project in North East of England. Joshua Nixon, Muffin Break’s Head of Estates, says that they are looking for franchisees in the area.
“We’re growing in popularity in Yorkshire and generally in the North East so the opening in Wakefield is a welcome addition to the chain. We would really like to hear from more prospective franchisees looking to open a high quality café-bakery with the backing of a strong brand,” Nixon said.
“We have developed strong relationships with major retail landlords, allowing us to provide our franchisees with highly desirable retail locations, as well as ongoing support in everything from marketing to operations,” he added.