FRANCHISING | Staff Reporter, UK

Peggy Porschen to open new flagship store in Chelsea

This marks as their second site following their store in Belgravia.

Bakery chain Peggy Porschen has announced that they will be opening a flagship store in King’s Road, Chelsea by next year.

This upcoming site will be their first ‘all day indulgence’ concept, where they will be serving their items everyday from 8am to 10pm.

The store is designed by interior designing company Kinnersley Kent Design, which has an identical style to there outlet in Belgravia. They will also add an event space that comes with a champagne bar.

“The King’s Road offers a vibrant and desirable catchment in the heart of Chelsea, and was an obvious choice for our next Peggy Porschen Parlour,” Peggy Porschen, creative director of Peggy Porschen Group, said.

“We are hugely excited to be growing our brand in this unique and historic location and can’t wait to introduce our evolved offering to both residents and visitors to the area”.

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