FRANCHISING | Staff Reporter, UK

Pieminister lands in Birmingham, targets further restaurants

The Birmingham site is the brand’s 13th restaurant and their first in the West Midlands.

The search is now on for a further six outlets by the end of 2018, with Pieminister set to expand its number of restaurants to 30 by 2020.

Pieminister offers a range of pies and sides—including mash, gravy and mushy peas—as well as snacks, served with craft beers, ciders and cocktails. They also supply over 80 pubs a week, as well as a number of major supermarkets around the UK.

The 1300 square feet new restaurant in Waterloo Street has an additional 800 square feet of preparation space on the first floor. “It is in a perfect location for the Pieminister offer,” said Stuart Williams, Director of Williams Gunter Hardwick, who managed property acquisitions on behalf of Pieminister.

Williams Gunter Hardwick is now actively seeking opportunities in other long-term target locations, to include Bath, Edinburgh, Glasgow, Newcastle, Liverpool and Sheffield. They are also looking for further locations in London such as Brixton, Clapham, Earls Court and Tooting, together with second units in Leeds and Manchester.

Pieminister’s managing director and founder, Jonathan Simon, said that part of the company’s success has been matching each new venue to its location. “We design each new premises in-house, tailoring our distinct ‘look’ to fit in with the surroundings and style of the building.”

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