@pizza to launch first store in England
This will be their second outlet following their Edinburgh store.
@pizza will be opening their first England site in The Bullring Estate, Grand Central, following the success of their debut store.
The pizza brand features their best-selling Heartbreaker, consisting of Roquito pepper sauce base with Scottish mozzarella, red onion, pepperoni, Italian sausage, jalapenos, rosemary and sriracha sauce.
“Great pizza is an essential ingredient for every city, so we’re excited to bring our concept to Birmingham and show diners what we’re all about,” Rupert Lyle, founder and CEO of @pizza, said. “Situated above the busy New Street station and amongst several leading restaurant operators, this prime unit in the heart of Grand Central provides the ideal opportunity to open our next store.”
The site will have an open kitchen and counter service that displays the toppings. Customers are said to have access to 64,000 possible combinations. An order and collect app will also be exclusively available for the Grand Central store.
The interior are said to feature urban materials and monochrome decor. The packaging they use are made up of vegetables and are purely compostable.
