PM Nord snaps up German cafe outlets for Pret expansion
The franchisee plans to build five Pret A Manger cafes before the end of the year.
Pret A Manger will open five cafes in Berlin by the end of 2023, as part of its new franchise partnership with PM Nord GmbH.
The first two cafes will open in the city centre this November, one located at Friedrichstrasse and one in Sony Center at The Playce at Potsdamer Platz. Three more cafes are set to open before the end of the year.
To enable the expansion, PM Nord GmbH acquired several outlets of the German cafe chain CARAS to be converted into Pret shops. The sites were selected because of their ideally placed locations in lively areas of downtown Berlin.
“Following the success of our shops in German transport hubs, launching the Pret brand in downtown Berlin is a major milestone in our European expansion. We’ve long heard that locals would love to have a Pret in the city centre, so we’re delighted to be working with new franchise partner PM Nord GmbH to bring our freshly-made food and organic coffee to more people and add something new to Berlin’s vibrant food-to-go scene,” Stephane Klein, Managing Director, Pret Europe, said.
Pret said that the new partnership between Pret and PM Nord GmbH marks an important step in Pret’s plans to double the size of its business by 2026, as it continues to expand into new countries and regions both in Europe and across the world. In the last year alone, Pret has opened new shops in Luxembourg, Italy, and Ireland, with plans to launch in Portugal and Spain soon.
