Southern Fried Chicken Opens in Dubai
The newly appointed Master Franchisee, Ahmad Al Najjar, who officially opened the store at the Dubai Marina, plans to build a network of restaurants across the region.
According to Chris Gibson, President of Southern Fried Chicken, Dubai is the latest in a series of Master franchises scheduled to launch this year, reflecting the vision of FFS Brands for global expansion and its particular focus on new regions including the Middle East, Africa and the Caribbean, where there is huge potential for brand development.
“There is a strong appetite for eating out and for high quality Western QSR brands in UAE,” Gibson said.
“Dubai is one of the fastest growing of the Emirates and we are absolutely confident that Ahmad will become one of our flagship Master Franchises.”
The company has recently opened new master franchises in 6 new countries; most recently in Belgium, with acontemporary new look restaurant style, combined with a quality menu.
“Southern Fried Chicken offers all the benefits of a ‘big brand’ QSR, but at much more affordable cost,” Gibson said.
“Master Franchise owners have the opportunity to develop a chain of owned stores, or recruit franchisees; whichever option is agreed, we will provide maximum support for an agreed expansion programme over the first two to three years.”
