Starbucks launches new store experience in London
The first Starbucks express store in Europe opened in London’s major business hub, Canary Wharf.
With an open layout, the new store features a walk-through experience and a streamlined menu at an early order point which allows customers to order, pay and pick-up even faster.
“We recognize some of our customers, especially busy commuters in Canary Wharf, are moving at a fast pace and efficient, high-quality service whatever the time of day,” said Rhys Iley, vice president operations, Starbucks Europe, Middle East & Africa.
“We’re excited to bring this unique store format to the UK, the first time for Starbucks outside of the U.S. and Canada. This follows the digital innovations we have rolled out to improve convenience for customers.”
Designed for people on-the-go who want Starbucks products, coupled with the efficiency that comes from knowing what they want, the store offers a welcoming environment with the barista and customer at its heart. Design features include textures of complementary natural wood and marble.
The streamlined menu focuses on high-quality brewed coffee, signature espresso beverages and a selection of popular food items including breakfast sandwiches, all displayed on digital menu boards that rotate throughout the day. For customers who choose to order ahead, Mobile Order & Pay is also integrated.
“The new express format is the latest in our evolving store portfolio, which aims to meet the needs of our customers while keeping our baristas at the heart of the customer experience,” Iley said.
The London launch follows the successful express format store openings in New York, Toronto and Chicago.
