Taiwanese tea brand YiFang opens first permanent UK store

It is also slated to open a second branch in early summer.

Securing their expansion plans in London, Taiwanese tea brand YiFang has announced that it has opened its first permanent location in the UK.

The cult brand, currently trading from a temporary unit at Old Spitafields Market, was assisted by leisure property agency Shelley Sandzer to acquire a permanent kiosk at 104 Shaftesbury Avenue.

YiFang gets its inspiration from the founder’s childhood memories of drinking tea with his grandmother, after whom the brand is named. They showcase a range of all-natural teas are made with no preservatives or additives. The brand also follows unique sourcing by harvesting their premium tea from their own mountain plantations, hand-pick fruit from their own rural farms and locally sourcing from New Spitalfields Market.

 “We are excited to open our first permanent location in the UK and look forward to opening the second site shortly. We’ve been given exceptional assistance and guidance from Shelley Sandzer and look forward to working with them as we introduce the Taiwanese tradition of drinking tea and the culture of our country to the UK,” YiFang’s Pokai Wang said.

“We are delighted to secure two prime units for YiFang and are proud to be a part of their expansion plans in London,” Etai Page of Shelley Sandzer added.