Triple Two Coffee expecting 40 UK sites by end-2021, exploring Ireland debut | QSRMedia UK | QSR news for UK's quick service restaurant industry.
, UK

Triple Two Coffee expecting 40 UK sites by end-2021, exploring Ireland debut

The chain is currently opening a store almost every week, its managing director said.

Triple Two Coffee is on course to have around 50 sites in the UK by the end of year, as it currently executes a plan to open 20 franchise-operated stores — almost one a week.

Newport, Bournemouth, Cardiff, Bristol, Soho and Southend are just some of the locations the specialty coffee chain's entering into, managing director David Hodgetts told QSR Media. Outlets in Milton Keynes, Kingston opened its doors in past weeks.

"I'm 99.99999% sure that there won't be another food and drink business doing 20-odd shops in 20-24 weeks," he said.

Hodgetts cited lower cost acquisitions and residential developments as a major part of their location strategy, wanting to have 80% of their network within those categories. The other 20% will revolve around suitable locations in the high street. 

"It's going to cost the franchisees a lot less money to open and we can open them quicker so...they don't have to worry as much on their return on investment," he explained.

Hodgetts also envisions a third of their stores to sell alcohol, observing a higher spend in their Royal Wharf store that is already selling cocktails.

He also wants their menu innovation to be "site-dependent" and is considering a hot range for delivery to get a bite of off-premise transactions.

Hodgetts is also looking at international expansion by early next year, revealing that conversations had been made about a potential master franchise agreement for Ireland.

Ramping up on retail
The ongoing expansion coincides with the chain's planned rollout of their mobile coffee vans, which starts this June, and an ongoing subscription service. Hodgetts also said the chain is ramping up its retail strategy, planning to trial a vending machine model within the next three months in a bid to attract convenience stores and petrol stations.

"We can start with our pilot and, hopefully, we can slowly start to get [the machines] into different locations," he said.

Triple Two recently signed off on a new, compostable style of Nespresso capsules, arriving over the next months, with Hodgetts eyeing to compete with similar offerings in supermarkets before the end of the year as a means to reach the at home market and increase brand awareness. Bespoke coffee bags are also part of Hodgetts' goal for the chain.

"We just reviewed what we were doing and decided that we need to have more variety in flavour on offer for  the supermarket shelves" he explained. "More and more people want quality coffee...we are trying to bring speciality coffee on a commercial level."

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Get QSRMedia UK | QSR news for UK's quick service restaurant industry. in your inbox
It currently employs more than 130,000 crew members in the two countries.
Both channels were worth virtually half of managed groups' sales.
The two companies’ started working together in 2016.
It teased further menu innovation alongside store expansion in the coming months.
The chain has opened eight coffee houses since launching in 2014.
The new cafe looks to target office goers, students and hotel guests.
The enlarged group is now built around the United States, the United Kingdom, the Netherlands and Germany.
The company also expects revenue from delivery and digital channels to double across the group in their upcoming financial year.
The first U.S. location will be in Chicago.
The chain is celebrating the launch with a 'Summer Socials' DJ series.
The demand for drive-thrus spaces continues to grow despite the easing of restrictions.
It recently introduced the option for delivery to selected outdoor locations.
800 ice cream vans have gone out of business, ICA claims.