The new site resulted from a partnership between SSP and Welcome Break.
Upper Crust is set to open a new store in Welcome's Break's Oxford Services site.
Through its partnership with SSP, Welcome Break is set to open further Upper Crust stores at Warwick North and Warwick South Services this month.
“We are delighted to have begun this partnership with Welcome Break, one of the largest independent motorway service operators in the country. This new partnership will help us achieve a stronger presence in roadside dining, alongside our established presence in rail and air, and we look forward to securing further new opportunities for our Upper Crust brand,” ” said Sukh Tiwana, Commercial Director for SSP Group.
“Welcome Break’s mission is to be famous for giving people on the move what they want, when they want it, in a passionate and profitable way, which is supported by SSP’s knowledge and understanding of the travelling public,” Robbie Bell, CEO for Welcome Break, added.
Welcome Break partnered with SSP as part of a new investment plan that will see major refurbishment of forecourts across its service stations nationwide.
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