Wingstop opens regional flagship store in Bullring

Its UK operator Lemon Pepper Holdings opened its first restaurant in London and has since expanded to a variety of locations.

Wingstop has officially opened its first physical restaurant in the Midlands at its flagship destination in Bullring.
The fast casual chicken chain’s 2,570 sq ft restaurant caters to 120 covers, and offers its classic wings, boneless wings, and tenders, all with the choice of ten distinct sauces.
“We are thrilled to be part of Birmingham Bullring and expanding on our presence in Birmingham City Centre. We are looking forward to customers trying our menu and sampling the limited edition ranges,” said Tom Grogan, director of Lemon Pepper Holdings, the UK operator of Wingstop.

In May, Wingstop became a minority investor in Lemon Pepper Holdings, which previously entered into a 100-restaurant agreement with the chain in 2017 as the sole operator in the country.

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The latest opening is the chain’s 69th store in the UK.
This is a venture helmed by former Roti King executive chef Prince Durairaj.
Its UK operator Lemon Pepper Holdings opened its first restaurant in London and has since expanded to a variety of locations.
The company is also growing its roster of master franchise partners.
The coffee chain is also recruiting 2,000 more workers.
Consumer confidence is building despite COVID continuing to take a toll on trading.
The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.
The company also saw a “significant step up” at their airport shops after travel restrictions for vaccinated passengers were eased.
But sales in London West End restaurants, however, are still below pre-pandemic levels.
The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.
To celebrate the milestone, the chain is selling a limited-edition “hyper realistic” pizza cake.
Plant-based dish innovations and exclusive new menu developments and collaborations will also be unveiled at the store.
In April, the celebrity chef refuted the original breakfast Bacon Bap in a viral video seen on his official TikTok account.