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Wingstop starts aggressive UK expansion
The global chicken brand plans to open 100 sites in the country over the next 10-12 years.
Wingstop is set to take off in the UK market, starting with its flagship restaurant that will open in the West End in early August.
As reported by the London Evening Standard, the U.S.-based brand’s first UK site will be located opposite the Palace Theatre, with the hope to capture theatergoers and reach a core audience of millennials. This is part of their master plan to open 100 sites in the UK over the next 10 to 12 years.
Originated in Texas in 1994, Wingstop has since established more than 1,200 outlets across the States, Central America, the Middle East and Asia.
