, UK

Yolkin finally unveiled its Chinatown London site

The 450 square feet store serves Yolkin’s signature ice cream macarons inspired by South East Asian flavours.

Yolkin's macarons are mixed with a western twist such as matcha and oreo, pandan and coconut, lychee, black sesame, purple yam and Hong Kong milk tea. With a ‘no waste ethos’, the new store features biodegradable cutlery and vintage reclaimed wood.

Julia Wilkinson, head of group restaurant strategy at Shaftesbury, said, “Yolkin has already proved to be an exciting addition to Chinatown London and is a huge hit with our visitors. The brand has amassed an impressive following on social media with their brightly-coloured, highly-Instagrammable desserts, and added to the buzz of the opening by implementing a successful launch through these platforms. Their attractive macaron sandwiches fit in perfectly with Chinatown London’s growing offer of Asian-inspired dessert operators.”

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!