CRUSSH appoints new head of design
The juice and smoothie brand named Laura Armstrong as its new head of design.
Armstrong, previously from Vital Ingredient where she was head of design, will be responsible for new store design and roll out, menu and packaging design, as well as the company’s website. In her new role she will work alongside the management team on the next phase of brand evolution and store expansions.
Armstrong, CRUSSH’s new head of design, said: “I am absolutely thrilled to be joining a leader in the healthy eating market. CRUSSH has a great heritage as a brand and has been leading the way with its freshly pressed juices, smoothies, and delicious handcrafted food. There’s a real opportunity to spread this message and to get more people to enjoy the superb CRUSSH experience. It’s great to come on board to help evolve the brand and store design as we expand, bringing the innovative menu and brand values to the forefront.”
Shane Kavanagh, CEO of CRUSSH, said: “We are absolutely delighted to have Laura join our team at this hugely exciting time for CRUSSH. We have been London’s leading juice and smoothie business since 1998 and the recent strengthening of our management team has really set us up for the exciting opportunities we have lined up. We are moving into a major phase of growth over the next year with significant plans for expansion in London and beyond. Laura’s eye for design and detail will really add valuable experience to our marketing team that is headed up by Helen Jones.”
The appointment of Laura comes on the back of recent changes to the management team with the appointments of Shane Kavanagh as CEO and Helen Jones as head of marketing.
