,UK

Itsu appoints Neil Miller as new chief customer officer

The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.

Itsu announced the appointment of Neil Miller as the brand’s new chief customer officer (CCO).

The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.

Prior to joining the company, he spent 25 years as a digital entrepreneur, bringing with him an “extensive” professional portfolio, having worked on digital transformation projects for global brands including McDonalds, Samsung and Adidas.

Miller will also take charge of a cross-functional team across Itsu’s retail business to “deliver even stronger revenue and profitability for the company.”

The introduction of the CCO role comes amidst Itsu’s expansion beyond the M25, following a recent collaboration with global private equity group Bridgepoint.

“I’m thrilled to begin my new journey with itsu. The brand is a staple on the UK high street and I am delighted to join the team. This is a hugely exciting opportunity to lead the customer proposition of one of the UK’s most popular brands, bringing together marketing, digital transformation and brand management,” Miller said.

Itsu’s UK CEO, Ganan Kanagathurai, added: “Neil brings a wealth of experience to this new role; his track record of digital execution and customer-centricity will be a valuable addition to our senior team, as we navigate itsu into the digital age.”

Get QSRMedia UK in your inbox
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The latest opening is the chain’s 69th store in the UK.
This is a venture helmed by former Roti King executive chef Prince Durairaj.
Its UK operator Lemon Pepper Holdings opened its first restaurant in London and has since expanded to a variety of locations.
The company is also growing its roster of master franchise partners.
The coffee chain is also recruiting 2,000 more workers.
Consumer confidence is building despite COVID continuing to take a toll on trading.
The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.
The company also saw a “significant step up” at their airport shops after travel restrictions for vaccinated passengers were eased.
But sales in London West End restaurants, however, are still below pre-pandemic levels.
The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.
To celebrate the milestone, the chain is selling a limited-edition “hyper realistic” pizza cake.
Plant-based dish innovations and exclusive new menu developments and collaborations will also be unveiled at the store.
In April, the celebrity chef refuted the original breakfast Bacon Bap in a viral video seen on his official TikTok account.