,UK

McDonald’s UK and Ireland names Michelle Graham-Clare as SVP, CMO

She was promoted from her position as vice president for marketing & food development.

McDonald’s UK and Ireland has announced the appointment of Michelle Graham-Clare as its senior vice president and chief marketing officer.

Graham-Clare, who worked as a crew member at McDonald’s earlier in life, joined the corporate side of the business in January 2015 and was most recently the vice president for marketing & food development before getting promoted.

She will be responsible for “all food strategy and marketing campaigns as well as continuing to lead her marketing teams and agency partners,” the chain said.

“What has always been clear to me is that Michelle is a visionary marketer with strong business and commercial acumen and a passionate brand advocate. Since taking responsibility for the Marketing Team last year, she has demonstrated her strong, brave and balanced leadership to create a marketing and food strategy that truly seeks to connect with our customers, through understanding the role McDonald’s plays in their lives and the communities we serve,” McDonald’s UK & Ireland CEO Paul Pomroy said.

“We have navigated a difficult period for the business and come out stronger. Looking ahead, we have ambitious plans and we will make some bold new moves. It’s essential that our Marketing campaigns bring these positive moves to life creatively and continue to connect us with our customers. This will be driven by our incredibly talented team and best-in-class agencies and I can’t wait to see what we can achieve next,” Graham-Clare added.

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