Pret taps former RBI VP as new chief marketing officer
The new CMO has worked with some of the biggest international chains.
Pret A Manger has announced the appointment of Matthew Bresnahan as its new Chief Marketing Officer.
Bresnahan was previously part of Restaurant Brands International, where he held senior international marketing roles spanning a nearly 12-year career at the company. He has spent time leading global brand management to building regional sales strategies for RBI’s biggest brands, Burger King and Tim Hortons
At Pret, Bresnahan will leverage his experience in customer insights and analytics to design marketing initiatives that deepen the brand’s relationship with its customers.
As CMO, Bresnahan will have responsibility for Pret’s global and localised marketing functions, whilst also overseeing product innovation, loyalty programs, customer insights, PR, and delivery channels.
His appointment comes as the brand continues to expand in the UK and US, with an enhanced focus on food and coffee innovation and value for money initiatives for customers.
