Subway taps former PepsiCo exec as new global CMO
He will report directly to interim CEO Carrie Walsh.
Subway has appointed Greg Lyons as its new Global Chief Marketing Officer (GCMO), effective 19 May.
Lyons will be a member of Subway’s executive leadership team and report directly to Interim CEO Carrie Walsh. He will also work directly with Publicis’ Leo New York, Subway’s new U.S. creative agency of record, to lead a transformative, guest-centric marketing strategy.
"With more than 25 years of experience in the industry, Greg is widely respected for his ability to renew iconic brands through integrated, consumer-led marketing,” said Subway Interim CEO Carrie Walsh. "We are honored to welcome Greg to the team and confident he will be instrumental in our continued journey to elevate Subway’s position as a global leader in the sandwich market.”
A seasoned marketing professional, Lyons was most recently the CMO of PepsiCo Beverages North America Portfolio, where he drove a dynamic approach to strategy, communications and innovation to transform PepsiCo’s beverage portfolio. During his tenure, Lyons led the Pepsi brand to achieve 18 consecutive quarters of growth and supported popular brands, like Gatorade, Pure Leaf and MTN DEW.
Lyons’ appointment as GCMO supports Subway’s continued focus as the freshest, most convenient and most affordable sandwich option on the market.
