He is tasked with managing and driving all commercial aspects of the business.
200 Degrees Coffee has appointed Will Kenney as its new commercial director.
Kenney brings more than 20 years of experience in the coffee sector, having held senior positions in the industry supporting high street coffee operators.
The new appointee is tasked with managing and driving all commercial aspects of the business, particularly its wholesale offer and the online sale of beans and coffee machines.
"Since the first 200 Degrees coffee shop opened seven years ago, I have admired the company from afar, watching as it expanded from its Nottingham base to new locations, into wholesale and e-commerce markets and evolving into the much-loved household name that it is today,” Kenney said.
Director Tom Vincent added: "Will’s years in the industry are testament to his passion for coffee and his expertise make him the ideal fit for us, we’re really pleased to have him on board.”
"He loves the product as much as we do, and his commercial understanding of the market makes him instrumental in steering 200 Degrees to new opportunities."
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