,UK

KFC U.S. marketing chief Andrea Zahumensky steps down

She is credited with elevating the brand with leading marketing activations.

KFC U.S. marketing chief Andrea Zahumensky has left the company.

The company has started a search for a new chief marketing officer. Publication Ad Age first reported Zahumensky’s departure.

“Andrea has played a critical role in elevating KFC’s brand with industry-leading innovation and marketing activations, which have contributed to profitable same-store sales growth and helped build KFC into a more modern and relevant brand,” the spokesperson said in a statement sent to local media. “Her contributions have been many, and we are wishing her all the best in her next chapter.”

Zahumensky joined KFC in 2017 from Procter & Gamble, where she had worked for more than 20 years.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.
It will have seating for 46 diners along with ‘grab and go’ options.
The location aims to showcase ‘takeaway classics' that founder Julian Denis and chef Harry Fox grew up with.
The chicken brand was created with British YouTube group The Sidemen.
Digital continues to be the main driver of the business, the company said.
The concept is the brainchild of Dayashankar Sharma, the executive chef behind fine-dining Indian restaurant Heritage Dulwich.
Revenues at the restaurants it has opened this year are “far more” than the chain had expected.
It joins a growing number of food companies that have announced global commitments to eliminate the use of cages in their egg supply chains.
The chain also appointed two more companies in the UK as part of its roster of franchisees.
It also has to open an additional 10 stores over the next two years.
The item was launched by the high street group in 2019 and helped to serve up a significant sales boost in the same year.
53% of consumers are actively counting calories or checking sugar content.