Taco Bell commits to more choices using simpler ingredients
The brand pledged quality food at a great value will be the center of the brand’s identity.
“People haven’t slowed down, and more than ever want quality and convenience,” said Brian Niccol, CEO, Taco Bell Corp.
“They are seeking more information and a variety of options they can customize to meet their lifestyle, without giving up the flavors they love or the innovative food they expect at Taco Bell.”
“They’re also telling us less is más when it comes to ingredients, so we’re simplifying with natural alternatives and staying true to who we are and what makes us unique.”
By the end of 2015, Taco Bell plans to remove all artificial flavours and colours, replacing them with natural alternatives in their food. The brand also pledged to remove other additives like added trans fat, and will replace unsustainable palm oil with sustainable, RSPO-certified palm.
By the end of 2017, Taco Bell will look to remove additional artificial preservatives and additives where possible.
“We’re part of an exciting time – a food revolution,” said Liz Matthews, Chief Food Innovation Officer, Taco Bell Corp.
“Today’s customers are more curious and interested about food than ever. They want to understand what they’re eating and expect to know more about it. Their exploration in food is a journey, and one that we have also been on for the past 10 years.”
“We are excited to bring new tools and the right information that is relevant to our fans today. We’re making it easy for them to understand what’s in our food and providing options for all of today’s lifestyles and price points. We’re not stopping here, and we are thrilled to bring our fans along.”
