, UK

Burger King launches new flagship store in Paris

The store will be one of the world's largest, and will be the 4000th in the brand’s Europe, Middle East & Africa Division.

The restaurant, which covers nearly 900 square meters, will be able to seat 250 guests and features three full kitchens and 12 self-order kiosks.

 “The Burger King brand continues to shake things up with this new restaurant image that improves the overall guest experience and better conveys the brand’s rich heritage,” said Axel Schwan, global chief marketing officer, Burger King Corp.

“We are excited to see our great partners at Burger King France become the first in Europe to bring this exciting new restaurant concept to life.”

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