INTERNATIONAL | Staff Reporter, UK

Burger King sets sights on sub-Saharan Africa

Burger King Europe GmbH closed a multi-country development agreement in sub-Saharan Africa with Servair S.A.

"We are excited to announce this agreement to accelerate the expansion of the Burger King brand in sub-Saharan Africa, a high-potential consumer market that remains a priority for us as we grow the brand in the region" José Cil, President of Burger King, said.

"Servair has a tremendous amount of experience in the food service segment and particularly with the Burger King brand, which will serve them well in continuing to expand the brand's presence in the region."

"Burger King is one of the world's most popular and iconic brands and there are many opportunities to build on this success in Africa," said Michel Emeyriat, Chairman and CEO of Servair.

"We have ambitious growth plans for sub-Saharan Africa and we look forward to delivering exceptional service and great-tasting food to all our Burger King Guests."

Burger King and Servair previously collaborated to open the first Burger King restaurants in Kenya and Ivory Coast. The new agreement will help to further expand the footprint of the brand in Ivory Coast and Kenya as well as several new markets in Sub-Saharan Africa.

Photo credit: Burger King Facebook page

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.