Burger King's open letter to burger chains for Peace Day
Reacting to responses following its invitation to McDonald's, the brand now plans to collaborate with more burger chains to create a Peace Day Burger.
Burger King wrote an open letter to McDonald's, Denny’s, Wayback Burgers, Krystal, and Giraffas inviting them “to create a burger that combines a key ingredient from each of [their] signature sandwiches.”
The letter is as follows:
Good afternoon, all.
As you’re aware, we recently reached out to our fellow restauranteurs at McDonald’s, proposing we join forces to raise awareness of Peace Day, September 21. Although they haven’t yet agreed to come on-board, our original proposal still stands. McDonald’s, please take your time. We’re totally at peace with that.
Meanwhile, an incredible thing has happened. We’ve received a significant number of unexpected responses from other restaurants, large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message.
Naturally, peace is all-inclusive and open to all. So Denny’s, Wayback Burgers, Krystal, and Giraffas, we’d like to build on your individual proposals to collaborate on Peace Day, September 21, 2015. Our idea would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches.
The Peace Day Burger.
We already have a pop-up restaurant under construction, so all we need from you guys is a simple ‘yes’ plus your cooperation and a donation to Peace One Day. Let’s keep the conversation alive and create a burger merger to remember on Peace Day, September 21, 2015.
Talk soon,
Burger King
