KFC considering ‘vegan' protein, meets with plant-based 'meat' makers
The chain is reported to be ready to introduce a vegan option in its UK stores.
KFC is meeting with major plant-based "meat" makers to discuss what a vegan version of fried chicken could look like.
"If you would have asked me six months ago, I would have said no, to be completely honest with you," Hochman told Business Insider. "Because, we're about fried chicken."
Hochman adds that the fast food chain will certainly test a plant-based meat substitute in the US if the buzz around plant-based produces like Impossible Foods and Beyond Meat translates into long-term customer demand.
The chain has already been testing vegetarian "fried chicken" in the UK.
"In the last two weeks I've made several appointments with some of the big guys, just to figure out — what does alternative protein look like in chicken?" Hochman remarked.
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Photo credit: KFC UK Website