Le Pain Quotidien selects T3 to enhance its digital capabilities
A redesign of the brand's digital ordering systems will be a major focus.
Le Pain Quotidien has selected U.S.-based "innovation agency" T3 to assist with the bakery restaurant chain's global digital transformation efforts, including its website, online ordering and loyalty program.
"We selected T3 because of their deep understanding of the restaurant industry and their ability to apply customer-driven insights, technology and creativity to bring our brand closer to our guests," Massimo Mallozzi, Vice President of IT at Le Pain Quotidien, said in an announcement.
With the addition of Le Pain Quotidien, T3 now has 15 QSR clients on its roster, including Pizza Hut, Cinnabon and Auntie Anne's.
"Le Pain Quotidien has a strong and differentiated brand expressed by a passion for high-quality food, pure ingredients and a warm, authentic customer experience. We are excited about the opportunity to enhance this through digital experiences to build trust and relationships with guests who are passionate about food," T3 President Ben Gaddis added.
(Photo credit: Le Pain Quotidien)
