Starbucks delivery by Postmates begins service in Seattle
Starbucks is collaborating with the on-demand delivery service Postmates for a pilot program, where customers can have Starbucks food or beverages delivered to them within designated areas in Seattle.
Starbucks Delivery by Postmates, the latest addition to the company’s digital offerings, is an extension of the Starbucks Mobile Order & Pay feature, a popular aspect of Starbucks app.
“Our customers are highly engaged with Mobile Order & Pay, placing five million transactions a month, so delivery becomes a natural extension that provides another easy and convenient way to meet them where they are in their day,” said Adam Brotman, Starbucks chief digital officer.
Customers in the Seattle test area can now choose “Delivery” when placing their orders on the Starbucks iOS app, allowing customers to have customization options as well as allowing them to earn stars, exclusive offers and perks through My Starbucks Rewards loyalty program.
“At Postmates, we take great pride in being able to provide this convenience for Starbucks customers,” said Bastian Lehmann, Postmates Co-founder and Chief Executive Officer.
“Local, on-demand delivery is the future of commerce and we’re excited to work with the incredible team at Starbucks to make this service available."
The Starbucks Delivery by Postmates pilot will start in downtown Seattle, South Lake Union, Capitol Hill, Madison Park and the Sodo area.
Using the Starbucks iOS app, customers can choose “Order" then select “Delivery” and enter a delivery address. The customer builds a food and beverage order that is customizable with the same range of options available in Starbucks stores. Once the order is complete it is transmitted to Postmates system whereby a Postmates courier is dispatched to the closest Starbucks store. The Starbucks and Postmates systems select the closest location to the delivery address to ensuring customers receive the highest quality product.
Customers can track the progress of the delivery by watching their Postmates courier travel in real-time on a map.
