Starbucks EMEA launches Cup Contest for employees
The third Starbucks White Cup Contest launched for employees in Europe, Middle East and Africa (EMEA).
Submissions will be accepted until September 27. EMEA partners wishing to participate may create an original design on a cup, take a photograph and submit the image on Instagram using #emeapartnercup as the hashtag.
“Our region includes 36 markets and is growing all of the time,” said Victoria Cornwall, partner communications manager, Starbucks EMEA.
“This contest is a great way to shine a light on the region as a whole.”
In April 2014, Starbucks launched its first White Cup Contest, inviting customers in the U.S. and Canada to decorate a Starbucks cup with customized art and the winning design would be printed on limited edition Starbucks reusable plastic cups.
“The U.S. contests inspired us to do something similar in EMEA,” said Cornwall.
“We are keen on building a sense of regional identity and this is the perfect activity to do just that.
“I’m looking forward to seeing the creativity from partners across the region,” said Jacqui Wetherly, senior operations manager, Starbucks EMEA. “We have so much talent out there. We see it every day in our stores. I can’t wait to see how partners take on this challenge.”
“Partners have license to be as creative as they choose. There are no limitations,” said Cornwall.
Partners from departments including Design, Marketing and Operations will serve as judges, and will select the winning design based on creativity and customer appeal. The winner will be crowned at the end of October and the winning design will appear on paper cups in Starbucks locations throughout EMEA for two weeks in the spring of 2016.
“I am certain that I will be surprised by the creativity of the designs,” said Anett Kristyak, marketing manager in Starbucks EMEA.
“I believe that we will see an expression of warmth and belonging in the winning cup art that can cross borders and symbolize how unified we are as a region.”
